The Great Social Recruitment Paradox
The future of recruitment. Much faster. But also slower!
In this session Greg will share his learning on growing a business through smart use of social media. His case study on Firebrand globally, exposes just how fast new age recruiters need to move to catch the social media wave, but also how to avoid the hype and the mistakes of over exuberance in social media
Specifically the 90 minute master class will examine:
- How to construct a workable social media strategy –no matter what the size of your business
- The Firebrand 11-pronged, integrated Digital & Social Media strategy
- How to build a brand for your business that is targeted and effective
- Harnessing Consultant buy-in to a social media strategy
- Generating clients and job orders via social media
- Creating a PR machine – at a fraction of the traditional cost
- Employer brand -Hiring great recruiters for social media
Most crucially the session will focus on how talent acquisition has changed and how social media can be your most important channel for accessing the best talent. This session shares the blue print to capture candidates your clients cannot!
As usual Greg’s session holds nothing back. He will share the specific tactics Firebrand has used to huge effect, and will lay out statistics and numbers pointing to ROI on social media.
But Greg is no social media fanatic. He knows its limitations. So while he will share its benefits, he also outlines what social media cannot do and what contrarian, “slower moving” methods he believes are crucial for success going forward
That’s the paradox. You gotta move fast…but sometimes slower is better
Greg is the founder and driving force behind Firebrand Talent Search. Over a career spanning thirty years, he has established himself as an icon of the Australian recruitment industry and is a regular keynote speaker at staffing and recruitment conferences around the world.
After graduating with honours in Psychology, Greg’s early career saw him manage the London office of the United Kingdom’s largest accounting recruiter for two years. In the early 1980s he returned to Australia to run the Sydney office of Accountancy Placements (now the Hays Group), where he was invited to join the board of directors at age 27.
Greg founded Recruitment Solutions in 1987 and rapidly built the start-up into a company of over 200 staff and annual sales of $60,000,000. Recruitment Solutions was successfully listed on the Australian Stock Exchange in July 1998 with Greg at its helm as both Executive Director and COO.
April 2001 saw Greg join Aquent as Asia-Pacific CEO. Four years later in 2005, he was promoted to Aquent International CEO and assumed responsibility for all Aquent businesses outside of North America, which then comprised of over 25 offices across Europe, Asia and Australasia.
In recognition of his contribution to the Australian recruitment industry, Greg was made an Honorary Life Member of the Recruitment and Consulting Services Association (RCSA) in 2004. As an active social media enthusiast, Greg’s industry blog – The Savage Truth – is a must-read for recruitment consultants, while his Twitter feed similarly attracts thousands of followers from around the world.
Greg is undeniably respected by the industry he has helped shape over three decades. With Firebrand he continues to influence and develop this industry for the better.