How to Develop a Content Plan & Schedule for Social Media

Invalid Event Selection

This event either doesn't exist or is no longer available.

How to Develop a Content Plan & Schedule for Social Media

Overview:

At the heart of the Think Bespoke approach is taking a strategic perspective of your competitive business landscape and helping you see the big picture and how your brand, website, social media and content all hangs together.

Join Karen Hollenbach on this webinar, who will help you understand why content marketing is such an important part of your online approach when building your organisation’s brand and attracting, acquiring and nurturing your clients and customers.

You will also be introduced to the basics of undergoing a content audit, developing a content library and content calendar.

Learning Outcomes:

Understand the importance of setting content marketing goals for your content planning
Understand the best practice social media scheduling guidelines in terms of mix of content
Learn the latest insights on the best times to post based on 20,000 accounts
Understand the importance of setting up and reviewing your google analytics to measure your results
Understand the importance of using your social media analytics to inform your content plan and schedule
Understand the role of social media scheduling tools to assist in the ongoing scheduling and analysis of content engagement

Who Should Attend:

Marketing Professionals
Social Media Specialists & Managers
Growth Hackers
Content Strategist & Managers
Information Architects & Designers

Meet the facilitator: Karen Hollenbach

Karen Hollenbach is a content marketer and storyteller who's developed a reputation for showing clients how to use LinkedIn and other online assets as a powerful tool to collaborate and network online. As the Founding Director of Think Bespoke, a Melbourne based training consultancy for individuals and organisations, Karen works with recruitment and B2B clients across Australia, providing best practice and customised training solutions.

Karen's practical approach is based on effective communication and relationship building principles. Her insights will help you apply all the truths you know and trust to the digital age so you can start more online conversations that result in genuine leads and focused outcomes.

Delivery:

Presentation delivered using GoToWebinar
The live session is recorded and a copy of the recording distributed to all registered participants
Webinar joining links are emailed to participants within 48 hours after registration
All start and end times listed are displayed in Melbourne | Australian Eastern Standard Time