Developing a Content Marketing Strategy for your Business

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Developing a Content Marketing Strategy for your Business

How to Develop a Content Marketing Strategy for your Business

Overview:

In this interactive webinar, Karen will explore the fundamentals of developing a content marketing strategy for your business.

You will understand why content marketing is such an important part of your online approach when building your organisation’s brand and attracting, acquiring and nurturing your clients and customers. You will be introduced to the basics of undergoing a content audit, developing a content library and a content calendar.

Who Should Attend:

For the the recruitment industry: New Consultants, Experienced consultants, Marketing Managers, Business Development Managers and Directors.

Meet the facilitator: Karen Hollenbach

Karen Hollenbach is a content marketer and storyteller who's developed a reputation for showing clients how to use LinkedIn and other online assets as a powerful tool to collaborate and network online. As the Founding Director of Think Bespoke, a Melbourne based training consultancy for individuals and organisations, Karen works with recruitment and B2B clients across Australia, providing best practice and customised training solutions.

Karen's practical approach is based on effective communication and relationship building principles. Her insights will help you apply all the truths you know and trust to the digital age so you can start more online conversations that result in genuine leads and focussed outcomes.

Delivery:

An online webinar (GotoWebinar) with the live session recorded and a copy of the recording distributed to all registered participants
The webinar access link is sent to the email address specified at the time of registration. This email is sent the day prior to OR on the morning of the scheduled date
All start and end times listed are displayed in Australian Eastern Standard Time