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21 Nov 2018


Members $44 AUD
Non-Members $66 AUD

A Copy of the Recorded Live Session


Terms and Conditions for Events and Learning

Million Dollar Words:  The Language of Sale for Recruiters


Words affect how we, and others, think and act. Science confirms that different parts of our brain are activated by different words. Frustratingly, we’re biologically tuned into the negative ones and this creates an unconscious barrier to success! 

Recruiters use words every day - writing ads, taking job briefs, interviewing candidates and writing up interview summaries but nowhere does it impact our success more than in sales. Take away our face and body from the interaction, as in phone sales, email and social media and the words we use become critical. 

Using psychological research and real- life examples, this webinar aims to unlock your full sales potential by looking at the words we use in the recruitment industry and why they are failing us. We’ll then give you the power to change them. A fun, interactive one-hour session that will guarantee your success.

Learning Outcomes:

  • Understand what happens in the human brain when we hear certain words
  • Understand how those words impact on how people feel about us
  • Learn the words that are proven to engage, build and sell and how to apply them in your recruitment sales activity
  • How to “Close the Gates” with words and win that sale! ?

Key Take-Aways:

  • How to ‘switch on’ the ‘desire to buy’ part of your client’s brain
  • The proven 6 Magic Words of Sales
  • How to use those words when selling, handling objections, building relationships and negotiating
  • Sales scripts incorporating the magic words ?

Who Should Attend

  • Recruitment Consultants
  • Branch Managers & Business Owners
  • Business Development and Sale Executives

  • Meet the facilitator: Bernadette Eichner 

    Bernadette Eichner has always got things done by reinventing herself and adapting to her environment. An elite athlete as a teenager, a record setting and award winning businesswoman, and an advisor to government, Bernadette joined the recruitment industry 22 years ago. She quickly established herself as a builder and leader of successful teams and was involved in the first and largest Master Vendor flexible workforce rollouts in Australia in the 1990’s.

    After the birth of her daughter, Bernadette reinvented herself again and launched her own successful HR Consultancy, specializing in talent acquisition, retention and performance to an impressive client list.
    Not content to reinvent just herself, Bernadette has been involved in RecruitLoop from the beginning, reinventing recruitment! 


    An online webinar (GotoWebinar) with the live session  recorded and a copy of the recording distributed to all registered participants
    The webinar access link is sent to the email address specified at the time of registration.  This email is sent the day prior to OR on the morning of the scheduled date
    All start and end times listed are displayed in Australian Eastern Standard Time

    Booking Terms & Conditions:

    This event is governed by the RCSA Booking Terms & Conditions

    For More Information:

    RCSA Learning & Development
    Members within Australia call 1300 727 504
    Members within New Zealand call toll free + 0800 441 904
    E: info@rcsa.com.au