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01 Feb 2019



Members $44 AUD
Non-Members $88 AUD (Note: Prices include GST for Australian Participants)

Access to the Recorded Live Session


Terms and Conditions for Events and Learning

How to Develop a Content Plan & Schedule for Social Media



At the heart of the Think Bespoke approach is taking a strategic perspective of your competitive business landscape and helping you see the big picture and how your brand, website, social media and content all hangs together.

Join Karen Hollenbach on this webinar, who will help you understand why content marketing is such an important part of your online approach when building your organisation’s brand and attracting, acquiring and nurturing your clients and customers.

You will also be introduced to the basics of undergoing a content audit, developing a content library and content calendar.

Learning Outcomes:

  • Understand the importance of setting content marketing goals for your content planning
  • Understand the best practice social media scheduling guidelines in terms of mix of content
  • Learn the latest insights on the best times to post based on 20,000 accounts 
  • Understand the importance of setting up and reviewing your google analytics to measure your results
  • Understand the importance of using your social media analytics to inform your content plan and schedule
  • Understand the role of social media scheduling tools to assist in the ongoing scheduling and analysis of content engagement

Who Should Attend:

  • Marketing Professionals
  • Social Media Specialists & Managers
  • Growth Hackers
  • Content Strategist & Managers
  • Information Architects & Designers

Meet the facilitator: Karen Hollenbach

Karen Hollenbach is a content marketer and storyteller who's developed a reputation for showing clients how to use LinkedIn and other online assets as a powerful tool to collaborate and network online. As the Founding Director of Think Bespoke, a Melbourne based training consultancy for individuals and organisations, Karen works with recruitment and B2B clients across Australia, providing best practice and customised training solutions.

Karen's practical approach is based on effective communication and relationship building principles. Her insights will help you apply all the truths you know and trust to the digital age so you can start more online conversations that result in genuine leads and focused outcomes.


  • Presentation delivered using GoToWebinar
  • The live session is recorded and a copy of the recording distributed to all registered participants
  • Webinar joining links are emailed to participants within 48 hours after registration
  • All start and end times listed are displayed in Melbourne | Australian Eastern Standard Time

Booking Terms & Conditions:

This event is governed by the RCSA Booking Terms & Conditions

For More Information:

RCSA Learning & Development
Members within Australia call 1300 727 504
Members within New Zealand call toll free + 0800 441 904
E: info@rcsa.com.au