How to Use Facebook Advertisements to Reach Candidates

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How to Use Facebook Advertisements to Reach Candidates

Overview:

Facebook is now very much part of the business marketing world and Facebook ads can be a very effective tool in reaching passive audiences and getting in front of niche or hard to find candidates. It is also a fraction of the cost of job boards and allows you to reach specific candidate types in a social way.

Key Learnings:

Why use Facebook ads for recruiting
How to use Facebook ads to reach more candidates
How Facebook ads can replace job boards for a fraction of the cost
How to set up your Facebook ad
How to use the right content & imagery to talk to your ideal candidates
Metrics to measure & tools to use to help you market on Facebook

Who Should Attend:

This virtual (video workshop) will be of particular interest to Marketing, PR, Communications, Sales and Operations Professionals

Meet the facilitator: Tanya Williams, Chief of Everything Digital Conversations

Tanya is Chief of Everything at Digital Conversations and a Tradigital expert, who works with clients to understand how to integrate digital into existing traditional marketing channels to leverage exposure and get more bang for your marketing buck.

As an outsourced Digital Specialist, Tanya is experienced in all aspects of digital, has a focus on outcomes and ROI with a goal to use the right digital channels to make your business more visible.

Tanya is also an author of four ebooks, an active blogger, a video marketing specialist and is passionate about educating and helping businesses understand how to use digital to engage, connect and be relevant to their audiences. Her mantra is never let anyone dull your sparkle.

Delivery:

A live online classroom learning experience that is delivered to you anywhere in the world via virtual classroom (interactive workshop) using the Zoom learning platform.

Please note the times listed are displayed in Australian Eastern Standard Time - Melbourne Time.

Two days prior to the scheduled training date, each attendee will be sent an email which contains a Zoom participant guide and also the unique Zoom User Log-on Link.

The live training session is not recorded, therefore will not be available to view post the scheduled date. Any no-show attendees will be marked absent and will be considered as a non-refundable transaction.