Developing a Content Marketing Strategy for your Business

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Developing a Content Marketing Strategy for your Business

How to Develop a Content Marketing Strategy for your Business

Overview:

Karen Hollenbach is a storyteller and content marketer who specialises in teaching individuals and organisations how to find their voice and tell their story online. Karen believes your story is your unique selling point and provides practical and insightful tips on how to develop a content marketing strategy for your business.

In this interactive webinar, Karen will explore the fundamentals of developing a content marketing strategy for your business. She will help you understand why content marketing is such an important part of your online approach when building your organisation’s brand and attracting, acquiring and nurturing your clients and customers. She will also introduce you to the basics of undergoing a content audit, developing a content library and content calendar.

Who Should Attend:

For anyone in the recruitment industry: New Consultants, Experienced consultants, Business Development Managers and Directors.

Meet the facilitator: Karen Hollenbach

Karen Hollenbach is a content marketer and storyteller who's developed a reputation for showing clients how to use LinkedIn and other online assets as a powerful tool to collaborate and network online. As the Founding Director of Think Bespoke, a Melbourne based training consultancy for individuals and organisations, Karen works with recruitment and B2B clients across Australia, providing best practice and customised training solutions.

Karen's practical approach is based on effective communication and relationship building principles. Her insights will help you apply all the truths you know and trust to the digital age so you can start more online conversations that result in genuine leads and focussed outcomes.

Delivery:

Online webinar - the live session will be recorded and distributed to all registrants.
Webinar access links are sent the day prior OR on the morning of the scheduled date
All times listed are Australian Eastern Standard Time.