Stay on Target: How you can make a smooth transition to a new ATS

7 March 2024

In the ever-changing world of recruitment, an agile and adaptable Applicant Tracking System (ATS) or CRM is now more important than ever. The ability to swiftly scale operations and navigate through technological advancements, more complex compliance needs, and even legislative changes ensures that businesses stay ahead in this dynamic and increasingly competitive environment. In essence, an agile CRM is not just a tool; it's a strategic asset that enables companies to thrive amidst constant industry flux.

In the last few years there has been an explosion in useful technologies for recruiters, but according to the team at TargetRecruit, some of the systems being used by organisations today are outdated. The idea of moving to a ‘platform approach’ can seem daunting for business owners but with TargetRecruit, an RCSA partner, this is no longer the case.

“We are experts in helping businesses make the transition to a new system because we understand that it is a big deal”, explains TargetRecruit Sales Director, Joe Duffy.

“We work closely with our clients and provide a thorough evaluation before beginning the process. We always ask our potential clients to explain their biggest points of pain with their current system so that we can make sure the new technology ticks the right boxes. It’s not just about overcoming gaps in their existing approach, it's also about giving them a platform for change and a future roadmap tightly aligned to support the longer-term aspirations of the business”

By using a platform solution built on Salesforce, TargetRecruit gives an organisation the ability to create something unique to meet business needs, but also create a roadmap with the ability to scale business growth. A platform solution enables businesses to be agile and adaptable to the ever-evolving recruitment landscape. It's a system for now but also the future.

The Platform Approach (THE BIG 6)

“The platform can be tweaked to suit the needs of different divisions, looking at compliance, privacy, security and even the sales process,” says Joe.

Through extensive consultation and research, TargetRecruit, in conjunction with Bespoke Associate’s business consultant, Richard Greenall, have identified the seven major pain points that can taint a recruiters ATS experience.

  1. Reporting
  2. CRM | Sales & Business Development
  3. Integrations
  4. Automation
  5. Customisation
  6. Configuration
  7. Middle Office

“Target Recruit’s system can be tailored to individual needs so that these pain points can be minimised. It’s about implementing a platform that improves business operations, streamlines and automates workflows and increases speed-to-market. In turn, this will lead to revenue growth,” explains Richard.

Some agencies have reported that their reluctance to upgrade their current systems comes down to expense, urgency, time constraints, and the risk of losing staff. Joe Duffy says that TargetRecruit’s 15 years’ experience implementing its own projects, means businesses are in safe hands.

“We pride ourselves on being extremely thorough and communicative with our clients. We run an analysis on their current system before implementing a plan. We need to understand the ‘why’ and link back to business objectives by understanding an organisation’s current state and its desired future outcomes, says Joe.

“We understand that the system needs to be fit for purpose and in some cases TargetRecruit may not be the right fit. We will always be very honest about that.”

There is a long-standing debate around whether it is best for a recruiter to choose a ‘best-of-breed’ system or a single vendor approach. The best-of-breed system allows recruiters to mix and match specialised technologies while a single-vendor approach can limit flexibility and force staff to use solutions that are not best designed for the task.

“Salesforce is a unique solution. It combines a single-platform with a marketplace of best-of- breed applications from third-party vendors and customises how they work together, says Joe.

“It allows for seamless integration and provides flexibility, agility and confidence in scalability for businesses. It’s a total gamechanger.”

As opposed to a point solution approach that uses generic software to dictate how a recruiter should carry out a certain process, TargetRecruit offers a tailored experience.

“The software is designed to cater to unique recruitment processes. As a business grows and scales, these processes become far more complex. We help a lot of companies currently using point solutions to translate to a more strategic platform so they can scale up far faster.

“TargetRecruit understands that embarking on something as significant as replacing a CRM/ATS requires good planning and close executive attention. We are there every step of the way,” says Joe.

“Project execution is vital and needs to be aligned to a business strategy, adds Richard.

“Implementing the right system can help a business shift gears. It can help address key roadblocks like improving customer service, growing candidate intimacy and reducing repetitive tasks and overheads. Over time it’s possible to transform an entire business through staged and consistent improvements in your ATS platform.

“The technology journey needs to be matched by wider business improvements to properly realise the benefits.”

(This graphic shows a useful model to assist recruitment agencies to grow their recruitment operations in an organised fashion. Below “each capability ‘Level’ is a description of typical attributes when operating at that level. The model is used to support a staged pathway for improving operations across people, process and technology dimensions.)

“It may seem like there is never a good time to do a system overhaul, but the more a business puts off advancement, the more it risks being overtaken by competitors, says Joe.

“Our team at TargetRecruit are approachable, honest and have the time to listen to all concerns. We love solving a problem and really encourage business owners and executives to get in touch and have a conversation with us. We believe in our product and want to share it with the world.”

More information about TargetRecruit can be found here.

To find learn how you can grow your businesses by adopting market leading TargetRecruit ATS, contact Joe Duffy on 0481 707 844 or via email [email protected]

Richard Greenall is a business and IT consultant specialising in recruitment systems’ modernisation. He can be contacted on 0412 441 304 or www.bespoke.associates