How to Write an Effective Job Advertisement

Overview:

As a recruiter it is absolutely essential that you are across the elements of writing an effective job advertisement.  What is the trick?  Simply you need to spark interest that garners attention, engagement and ultimately reach towards the ideal candidate.

There are several components of a great job advertisement but which component is most important? The headline? The offer? The call to action? The livelihood of a good advertisement depends on them all, so it’s hard to argue that one is more important than another. We can, however, argue that the headline is an important first step, without it, candidates will skip your role and move onto another opportunity that interests them.

Why Attend?

Recruitment is Sales:  Attracting attention for positions includes appealing to your target audience by addressing things that matter to them and creating a curiosity to find out more. By generating interest with your target audience they will want to learn more and compel them to act.

Learning Agenda:

• An effective internet advertising campaign
• Drafting an advertisement that works
• Reviewing the elements of successful advertisements

Who Should Attend:

• New Consultants 
• Even the most experienced professionals will leave this session with fresh awareness in developing their own job advertisement process

Meet the facilitator: Angie McWilliam

Angie has 20 years’ + experience within the recruitment industry. Many years of her early career were in blue collar recruitment as well as with Morgan and Banks starting as an accounting temporary consultant and eventually becoming an Australasian Practice Manager with the business as TMP (now Hudson).

Angie founded and ran her own recruitment agency for 7 years employing a team of 16 staff where she trained and evolved many consultants into top billers. In recent years Angie has held state and regional management roles for some of the well respected and regarded operators in the recruitment industry. With experience in recruiting blue collar; white collar including clerical roles through to senior executive ‘C&D suite’ appointments; outplacement; designing and facilitating volume / assessment centre recruitment, Angie also has exposure to most mainstream sectors.

Angie holds a Bachelor of Business degree in HR and Business Management from QUT and a Masters of Commerce in International Business from UNSW

Delivery:

• 60-minute webinar delivered via Gotowebinar platform
• Webinar joining links are sent to the nominated email address within 48 hours of registration?

Booking Terms & Conditions:

This event is governed by the RCSA Booking Terms & Conditions

For More Information:

RCSA Learning & Development
Members within Australia call 1300 727 504
Members within New Zealand call toll free + 0800 441 904
E: [email protected]