Marketing Out of Volatile Times

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Marketing Out of Volatile Times

Overview:

The past 12 months in Australia have been difficult for most businesses. We’ve had elections, rising unemployment, two natural disasters, and now… COVID-19! It’s a medical, a financial and a leadership crisis, all in one.

Whilst the psychological fallout for most business owners is a deep sense of concern and uncertainly, THiNK Marketing is providing RCSA members with 10 strategies to navigate these volatile times and help recruiters reach and convert more clients.

Join this complimentary Members webinar, where THiNK’s Founder, Lawrence Allum will present 10 actionable strategies that all recruiters could implement to help connect their brands with larger audiences and convert potential clients more quickly and effectively. THiNK will walk through these strategies and provide case study examples of businesses using marketing to thrive, win more business and keep brands relevant during volatile times.

A sales growth strategy is always going to limit an agency to the number of client-facing consultants in a business and the availability of clients. In contrast, marketing can target clients in multiple ways and times, directly and indirectly, to increase quality leads and conversions with less cold calls. So if you looking to survive or thrive, benchmark your own marketing, or attract more clients, candidates and profit – this is the webinar you need.

THiNK believes that the marketing playbook for recruiters is broken! Many agencies need to attract and engage audiences in a new technical world, rather than treating them transactionally. A simple shift of focus, some initial planning, and an ongoing commitment to attracting, nurturing and delighting clients and candidates, can have a huge internal and external impact.

Please note: Session Time 11.00AM - 12.00PM AEST* | 1:00PM - 2:00PM *NZST

Who Should Attend:

This information is aimed at business owners, managers, experienced consultants and marketing professionals.

Meet the facilitator: Lawrence Allum

Most recently working as the Head of Marketing Operations for Deloitte Australia, Lawrence has worked across Europe, the UAE, Asia Pac, the US, and India, in: marketing management; operations; branding; and communications roles for the last 20+ years. Lawrence has experience across several industries, including recruitment, and his skill set includes: strategy operations and planning; change management; data, usage and analysis; design thinking; branding (integrating acquired brands, rebranding, agency, and visual identity); segmentation, targeting and positioning; sales and pipeline; market sensing; financial management; outsourcing; marketing campaigning; and resourcing.

The wider THiNK team includes: creatives; writers; digital specialists; and marketing delivery personnel. They have a small core team and a flexible workforce of up to 50, who are bought in as required.

Delivery:

Presentation delivered using GoToWebinar
The live session is recorded and a copy of the recording distributed to all registered participants.
Webinar joining links are emailed to participants within 48 hours after registration
All start and end times listed are displayed in Melbourne | Australian Eastern Standard Time